Rory k. mcharg

executive creative director

Rory grew up in a small sheep-ridden town in New Zealand before studying motion design and visual communication. When he was eight years old he discovered a love for typography and the craft of making letterforms with personality. That love continues to drive his creative ethos: Finding empathy in the intersection between personality and craftsmanship.

For the past 19 years, Rory has been telling stories for the world’s largest brands – pushing them to create deeper, more meaningful connections that transcend beyond the products and services they offer. He joined WO from VICE where he created global music and social impact programs for Johnnie Walker, Smirnoff, YouTube, Budweiser, & Bacardi. He believes deeply in the concept of brand as publisher.

A line from a film that best sums up his life:

“Take it easy man! there’s a beverage here!”

- The Big Lebowski

CHECK OUT SOME OF RORY’S WORK